About us

We are INTERSPORT Winkler

Always there for you

The heart of sport

The staff at INTERSPORT Winkler are sports enthusiasts, eager to learn and one thing above all: a team. The interaction of different characters with different sports interests makes the personal service and shopping experience unique. 

Sports retailers with tradition

In family hands since 1958

2 generations – 2 branches – 30 employees – a wealth of experience. 

The founders are Maria and Georg Winkler. It all started quite small and modestly with skis, poles, sledges, hats and gloves. The demand increased and just 5 years later, the main shop was built in the centre, which basically still exists today. The product range changed to suit the demand.

Sporthaus Winkler joined the INTERSPORT purchasing cooperative in 1975

In 1993 Georg Winkler jun. took over the company, which opened the branch at the Hartkaiserbahn bottom station in 2005

“The employees are our strength,” said Winkler. “We are not a discount store – our main expertise is good advice and we offer good value for money.” 

The mix of loyal regular customers, satisfied and faithful employees, a family-like working atmosphere and great emphasis on training is what makes INTERSPORT Winkler so special. 

What unites these people is their love for sport.


From the beginning to now

1958 1st shop founded by Maria and Georg Winkler senior on 30 m².

1963 Construction of the today’s main shop in Ellmau

1975 Expansion of the main shop and membership in the Intersport purchasing cooperative

1978 Opening of the Ellmau village centre location

1993 Takeover of the company by Georg Winkler junior.

2000 Expansion and modernisation of the main shop in Ellmau

2005 Opening of the 1st Ellmau-Hartkaiserbahn location

2015 Opening of the new Ellmau-Hartkaiserbahn location over 1,000 m²

2019 Opening of the new conversion of the main shop in Ellmau

Our shops in Ellmau